Marketing to Boomer Men has become a highly specialized challenge, with success depending on keen and up-to-the-minute insights about the fast-moving competitive environment. Marketers also need to understand the interactions between generation and gender, in the present age-related context. This high-level service is for agencies and clients seeking an informed second opinion. We review your marketing situation, evaluate alternative strategic and creative approaches, and then help you polish the most powerful strategies.
“I am writing to thank you for your contribution to the National Ski Areas Association annual conference. We have received many compliments. Your program was integral to our success. Everything you promised, you delivered. The audience definitely left with a much stronger knowledge of the Boomers and how to reach out to Boomer markets. But your program provides more than just good information; it is done in an entertaining multimedia format that hooks the audience at the outset and keeps their undivided attention throughout.” Tim White, Director of Education, National Ski Areas Association
Brent Green & Associates brings a commanding multimedia presentation and years of consulting experience to your offices. We spend a day or two exploring the male Boomer market, its unique historical influences and current business challenges. Not only will you discover eyebrow-raising insights about Boomer men, you’ll have a stronger foundation upon which to justify future marketing strategies and tactics. Your team will gain a cohesive set of insights and recommendations that reinforce buy-in and commitment to mission.
“As Program Chair for the 50+ Housing Council, I want to thank you for speaking to our group, for your professionalism and the quality of your presentation. Since I am a Boomer who has ridden the wave of my demographic age group, I watched carefully as you gave examples of the major milestones that have shaped the generation, and I was amazed how powerfully I resonated with your illustrations. (And here I thought it was merely convenient there were so many health clubs to choose from when I got interested in fitness in the 80’s!). Since our group is an audience of homebuilders, I also appreciated that you wove trends in housing dynamics into the discussion with some practical take away ideas on selling to this market. It was a pleasure to work with you and share your ideas. I would recommend your presentation to any organization interested in learning not only how Boomers have affected our culture but how they are likely to influence our future.” Ed Lowell, Program Chair, 50+ Housing Council - HBA
Brent Green & Associates develops a comprehensive marketing communication campaign for your product or service. Our award-winning services include creative strategy, copywriting, direct response marketing, graphic design, broadcast production, executive PowerPoint presentations, internet commerce, and integrated sales promotions. We can take on any project and run with it, from creative development, to project execution and final dissemination in the media.
Stay abreast of this dynamic market. Visit Brent Green's BOOMERS BLOG.
Marketing to Boomer Men has become a highly specialized challenge, with success depending on keen and up-to-the-minute insights about the fast-moving competitive environment. Marketers also need to understand the interactions between generation and gender, in the present age-related context. This high-level service is for agencies and clients seeking an informed second opinion. We review your marketing situation, evaluate alternative strategic and creative approaches, and then help you polish the most powerful strategies.
Brent Green & Associates brings a commanding multimedia presentation and years of consulting experience to your offices. We spend a day or two exploring the male Boomer market, its unique historical influences and current business challenges. Not only will you discover eyebrow-raising insights about Boomer men, you’ll have a stronger foundation upon which to justify future marketing strategies and tactics. Your team will gain a cohesive set of insights and recommendations that reinforce buy-in and commitment to mission.
Brent Green & Associates develops a comprehensive marketing communication campaign for your product or service. Our award-winning services include creative strategy, copywriting, direct response marketing, graphic design, broadcast production, executive PowerPoint presentations, internet commerce, and integrated sales promotions. We can take on any project and run with it, from creative development, to project execution and final dissemination in the media. 
